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The Moral Revolution on Gay Rights
A lot of what I learned from the people doing hardcore persuasion work on trans rights on immigrant rights is that so many of the people they see have very strong opinions, very lightly held. They may have some facile copy paste barb that they throw about trans people, but honestly, they have not spent five minutes thinking about the issue. But trying to stir some cognitive dissonance in those people so that they're contempt for trans people has to at least contend with their self image as being someone who always stands up for underdogs. Those two identities are actually in tension with each other and a lot of people have not reconciled that.