The Difference Between Space Tourism and Private Space Missions

I think we need to start general more generally talking about the difference between space tourism and privately funded space missions. I kind of equate Polaris Dawn being non tourism to the same way that like a trip to Sedona to see dark skies is like astrotourism, but if you were a fund the construction of an observatory in Sedona, that's like you've just created an observatory serious business right? That's when it's like, okay, they've made the jump to like putting investment into developing capabilities. We haven't figured out enough utility to drive down cost to an extraordinary degree yet. Even even with Richard Gary dawn talking about going down to see the Titanic or Challenger deep