Growing Alibaba into the World's Largest Online Commerce Company with 1 BN Customers: Alibaba Group President Michael Evans (#82)
3 Takeaways
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What's Happened in China?
The retail landscape in china is advanced compared to the west, in many cases because of ali baba's digital innovations. The on line business e commerce has become a very important way for consumers that are living a long, long way away from an off-line location. We work with brands to basically come up with products that will be bespoke to the chinese consumer. And we start to understand what does the consumer like, and then we create a product for them. So think about it not as b to c, but c to b. You don't see a lot of and other parts of the world.
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