I think it's important that people think a lot more seriously about where they're going to donate their money. I'm not saying this comparing charities that are outright frauds. There are such charities, but they're actually very rare. You could give to any of the big well-known charities and you wouldn't be giving to a fraudulent charity. In terms of how much good they do with each pound or dollar that you donate, there is going to be a huge difference.

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