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Rene Ritchie — YouTube Creator Liaison

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CHAPTER

YouTube or the Creators?

YouTube needs good quality creators because nobody's going to go to a site that has really bad videos. The relationship is more complex than that, but who bears the responsibility if the creators are unhappy and YouTube is saying, well, those aren't our things to fix? "I think it has to be in the platform's best interests to keep creators happy," he says.

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