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Moral Grandstanding and Virtue Signaling
The internet and social media have enabled people to take positions which are socially praised. It has removed most of the cost of somebody having to have a hard signal of authenticity that they've actually done it, right? That's the performative part. So I think that the phenomenon of grandstanding and virtue signaling arises in this society where we can't track people's reputations and their behavior,. And so this opens the door for people to perform their moral commitments by talking a big game.