385: When should you not brand yourself ex McKinsey (Strategy Skills classics)
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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Building a Successful Consulting Business: The Pitfalls of Relying on Past Firm Experience
This chapter explores the unsustainable strategy of branding oneself based on past experience at a prestigious firm for consulting success. It emphasizes the importance of demonstrating present competence and problem-solving skills, showcasing independent value, and turning it into a competitive advantage.
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