Budget Allocation for Outsourcing in Podcast Production

How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month.

You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster.

But have you ever stopped to think about how you would spend it to get the greatest ROI?

Should you buy ads? Invest in better gear? Hire an editor or assistant?

In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest.

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Topics Covered

00:00 Could we grow faster if we had more budget? 
02:47 How much the average podcast spends on production & marketing 
06:41 How much high-growth shows allocate to marketing 
08:11 How we’d spend $500/month to grow 
15:23 How we’d spend $2,500/mo to grow 
27:23 How to figure out what brought people to your show 
31:00 How we’d spend $10,000/mo to grow 
38:03 Understanding your brand 
50:24 Running retargeting ads to your podcast 
52:33 How we’d grow our podcast with zero budget

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Descript 
ConvertKit
Cast Magic
Calendly
Zapier
Chartable
Linkfire
Figma
Canva Pro

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