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The Importance of Noise in Business
The way in which we talk to one another has become so much more fractious. We're creating those eco-chambers within which we are amplifying the opinions of people who agree with us. Do you see then this being taken up as an idea by businesses? You've already said that people see it as something they'd rather not think about, but how do you give them that sense of urgency and get them perhaps to think about this rather more clearly?