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3min chapter
Neil Patel Makes The Case Against ChatGPT (#110)
Marketing Against The Grain
The Reality of SEO in the Post AI World
Neil: There's like a lot of, I think, fear among companies who SEO may be a moat. And they're looking at me and others saying, wow, like this is really disruptive to search. Neil: Most big companies, if you look at them, your revenue is a lot of people. So most aren't really worried about a mo or search. It's omni-channel. What we've seen with the big brands is the moment you take omni- channel approach and you embrace everything, we notice that the CPAs for all your channels go down by more than 10%.
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