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E031: One month countdown to BFCM: What We're Working On Right Now To Maximise Success

Marketing Operators

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Bobby Kit Launch Strategies

This chapter explores the launch of the 'Bobby Kit' for a four-year anniversary, featuring exclusive items aimed at customer retention and acquisition. It highlights strategic adjustments to the launch timeline to align with holiday shopping trends, resulting in stronger sales performance. The discussion also focuses on lessons learned from past product kits and the importance of market testing through limited edition releases.

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