Sales Strategy & Enablement by Revenue.io cover image

898: B2B Marketing Unstuck, with Chris Walker

Sales Strategy & Enablement by Revenue.io

00:00

Is There an Alternative to v C Money?

A, i see these pressures and hear companies talk about it is is utabout creating content for your audience, not the funnel? So tell s what you mean by that. Well, 80 to 90 % of em write em. And so theyre this whole like people spend all their time in this middle of the funnel where buyers are not interested at that point. A c v, sast ons ju, not how it works. It's just the truth. Yes, ye, i think there are some alternatives coming up. Absolutely well.

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