5min chapter

Marketing Against The Grain cover image

Framework Thinking for Success With Alex Lieberman

Marketing Against The Grain

CHAPTER

Is Radical Candor Really the Winning Formula?

When you operate at extremes, your strength is usually a weakness. There's theexam that kimscott uses in her book. She was running the adwards business and basically what had happened is the business was absolutely crushing. Kim scott was presenting to, at the time, eric schmidt, who was running the business. Presentation went incredibly well but then she got feedback from sherrol sandburg about something she'd said during it. And he told her: 'I don't think i've ever once heard of radical candor being such an important part of someone's success' The reason kim cared so deeply about losing people within her career wasn't just because she

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