753. News: Banks are in an AI talent war and Revolut launches the 'Ultra' account
Fintech Insider Podcast by 11:FS
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How to Market a Digital Bank in Texas
We have a pretty conventional or traditional go-to-market model in its core. It basically starts with being extremely close to the communities from a marketing perspective, taking part of various Colombian, Venezuelan, Cuban, Mexican events and activations. And we are then building these meet-up spaces in focal points or communities. Hylia is the biggest Spanish-speaking community in the US with 90% Hispanic-speaking people. So, we have a meet-up space there where both you can come to sign up as a customer. If you don't want to do it by yourself, organically online, or if you haven't met one of our advisors, you can go there. But
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