The Cockroach Campaign

It's only worse than a Q-plate to have your initials, and then the number 77 afterwards. Cockroach is not a good look. I think we need to work on the advertising. What's positive about a cockroach? Never dies. It's indestructible. When I was four years old, I tried on one, it didn't live. Chris: "I thought that was literally the last moment I was going to live"