Clone wars: Meta’s Threads takes on Twitter
The Intelligence from The Economist
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Threads vs. Twitter: The Social Media Showdown
This chapter explores the launch of Meta's Threads app as a direct competitor to Twitter, analyzing Twitter's current struggles under Elon Musk's leadership. It highlights the strategic advantages Threads has, such as leveraging Instagram's user base and a more favorable user experience. The chapter also discusses how Meta aims to capitalize on Twitter's declining user engagement and ad revenue challenges to attract potential users.
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