RV 75 - The Future of B2B Event Marketing | Checked In With Splash
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How HubSpot Built a Dark Social Content Strategy
In 2013 to 2017, every company ran HubSpot's SEO strategy and in 2020, 2021 forward, every company should be running a dark social content strategy built for social networks. When you think about that, it's starting with some recurring live event. Then through that set of actions, you generate a huge level of insights from the questions that people ask or comments that people have. Those insights then feed back and deliver. It creates awareness for us with people that have a big audience, like a quasi-influencer play. We grew from two to 20 million on the back of TikTok once we started using it. There are a lot of B2B customers who are working with me
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