How to Build a DSC Business?

I think one of the things that happens there is like, I've introduced more primitive to tons of friends, tons. And they all have that same reaction, even if they're not crossfitters with big muscle body or whatever it is. But the thing about more primitive is what I know from looking at your metrics a lot over the years is that that is absolutely validated in the objective data of your LTV. It has made us, you know, even in a tough economic time, continue to be very aggressive with customer acquisition because we know those metrics and we monitor them often.

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