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YouTube for Businesses: A Step-by-Step System for Success

Social Media Marketing Podcast

CHAPTER

Mastering YouTube Video Strategy

This chapter provides insights into creating compelling content tailored for the bottom of the sales funnel, emphasizing the importance of understanding client pain points. It covers effective titling for YouTube videos, the significance of thumbnails, and the use of split testing to enhance viewer retention. Additionally, it discusses the 'hot script formula' for scripting videos and establishing credibility early to drive engagement and conversions.

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