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Managing $3 Billion Of Wealth | Mukesh Kalra @ ET Money

Founder Thesis

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The Biggest Lesson I've Learned From the Ad Platform

The first product was not the ad platform, right? Like I am coach. Yeah, I was the one who built it. And then people used to actually ask for so we had a SMS based platform to search hunt for deals and that formed like big things. The biggest learning there was that if you're decisive enough in that situation, which the the team at that point of time was to actually pivot the whole business and become an ad network.

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