How to Manage High Tolerance of Experimentation and Disappointments

People in conventional businesses are trained to be very afraid of failure. What we're after there is what we call intelligent failures. You can't really do too much about the rate of failure in a new environment. The right measure is if they fail, do they do it cheaply? Have they incorporated that learning into what next step they're going to take? And that's the judgment you can make. It's not undisciplined and it's not dumb. It's very intelligent management of failure to promote learning.