How to Measure Brand Awareness

The only real way to look at it quantitatively is through brand awareness. And so you can use platforms like survey monkey andnd others that that measure brand awareness, which just means they go and ask x amounted people in a given location,. Do they know click up? Have you heard of clickup? And so that's what we use to measure in these markets. Whenever we don't see a significant increase, if we're seeing ouif we don't sees like, a 20, 30, forty % increase in brand awareness, we actually stop spending and well, pull out. But when we, when we see a larger increase, we double down. It seems kind of counter intuitive