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18.19: What is Publishing For, Anyway?

Writing Excuses

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How Much Should I Care About Publishing?

"There's been a little bit of a shift in what traditional publishers are looking for and finding success in," she said. "I think the more practical thing is understanding that publishing is really trying to answer one single question, which is how many copies of this book can we sell? And who can we sell it to?" She added: "You need to make your thing like another thing while still getting to the new thing."

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