The Long Term View of Marketing

Human beings are really bad at the long run. If you want people to take action, you've got to compress it forward. 80 years ago, on the planet crypton, scientist jor l understood that the planet wasn't going to last fair long. But he was trying to sell the long run to people who were ready to listen to the short run. We can build resilient organizations with a mission that goes further out than a week. Our mission statement can't be about market share. It needs to be about the work that matters and each of us is capable of doing it. Is a significant advantage to being willing to take a long time to inexorably evolve bit by bit,