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The Importance of Differentiation in B2B
John Defterios: Instant was the differentiator in this case for a long time. And if you're trying to disrupt someone doing something like say Venmo, like you can't just be better Venmo you have to be different. He says there were many people who worked at Square that absolutely didn't want to work on consumer side of business. But he gives Brian credit for making sure they had a shot.