Good Bread
99% Invisible
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White Bread, White Flour, White Bread
White flour and white bread aren't recent technological innovations in and of themselves. Industrial bakers chose white bread as their flagship bread because for them, white was a marker of cleanliness and modernity. Food reformers of the day referring to the white loaf as a chaste loaf and the dark loaf as a defiled loaf. And bread was actually never a real vector for contagion.
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