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20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Biggest Brand Mistakes That Founded as Founders
Liquid death is a great brand because you feel regardless if you like it or you don't like it but you definitely feel. What are the biggest mistakes that founders make with brands today? It's when you back away from your own product okay here's my product let me put it next to all the other products I'm gonna see and then take somebody who doesn't work in marketing and what is their perception of your brand, he says. "It's nothing close to what you think it is to truly stand out or to truly own something"
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