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076 Invisible Influence by Jonah Berger

The Marketing Book Podcast

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How to Tell the Difference Between Hits and Failures

Grasphi is a new book about how social influence affects our behaviour. The first person who talks in a meeting has a big impact on what the group ends up deciding. In some situations, people can actually see what other people liked before them. Others not only affect our behaviour, but they have a big effect on the outcomes that groups and aculations and of achieving.

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