Stacking Growth | The B2B Marketing Podcast cover image

29 - Breaking Down Self-Reported Attribution PART TWO

Stacking Growth | The B2B Marketing Podcast

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Using Self Reported Attribution in Salesforce

Data always guide conveersations and decisions. So think first we need to know that this is just another piece of your data puzzle to help guide decisions. But i would say you deftly need to be putting this up against pipe line reports, you know, clothes one, even clothes lost. Like, if you see a low in your clothes lost from a certain category, that may mean that you are not investing in the right areas. It's almost mandatory that you put it on almost every single object, especially the opportunity object.

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