13min chapter

How I Built This with Guy Raz cover image

Concept2 Rowing Machines: Dick and Peter Dreissigacker

How I Built This with Guy Raz

CHAPTER

Concept2: From Rowing Machines to Purpose-Driven Succession Planning

The chapter explores the growth of Concept2 rowing machines driven by CrossFit gyms, their manufacturing process, and focus on customer care. It delves into the company's strategy of simplicity in technology, community engagement, and their reluctance to take on outside investors. The founders discuss wealth, succession planning, and their commitment to maintaining the company's trajectory.

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