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[Playbook] How to build and scale a world-class outbound program

Outbound Squad

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Bridging Sales and Marketing for Success

This chapter emphasizes the collaboration between sales and marketing in outbound efforts, advocating for a cohesive approach to lead generation rather than a competitive mindset. It explores innovative strategies including hypersegmentation and the essential role of Sales Development Representatives in understanding customer profiles. Additionally, the discussion highlights the importance of genuine value in outreach, effective cold calling techniques, and the nuanced use of sales scripts to foster adaptability.

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