The Lessons From Building Audience Plus

The idea of building in public is one that I think we've seen a lot in the consumer world. Being very transparent, not sort of being necessarily afraid of competition and sharing your story has actually turned out to be really a great idea for us. A bad, oh man, I can't tell if this is bad or ugly, but coming into this, one of the things that I thought was the way you build an audience is to effectively deplatform your audience off of social. And ugly, I'll just say, Anthony, behind a spreadsheet doing bookkeeping is that is a bad, very ugly situation.

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