Ep 189: AKNF - Are you still using Facebook's On Platform Metrics? (and when to SLAM SPEND)
DTC Podcast
00:00
What's the Lens of Google Analytics?
We lean more, i'd say, into a blended approach, looking at trends and shifts. The biggest thing is just more sothe lens. For cases where we're not using something like a third party, are our dte partner to chime in? That's kind of the process there. You know, if i've been doing it for a while, how does this date a day stack up against the longrtern window? What might be missing, and how i want to make those decisions based on that?
Transcript
Play full episode
