amy, i've spoken to you before. You've been with p p s for some time. Can you just talk as through a little bit about what kind of rolls and a work you've been doing there? Sure. So i've been here for ten years. I sort of reladghed idigital analytic function when started om. And took the company through a tool transition from awat. At the time, we were using visual sciences, for all the old school analysts out there. And i move to gugal analytics as our tool record. We support both local member stations and t b producers,. The people who create the shows woull provide both of those constituents with
Raise your hand if you work for a company that sells exclusively low-consideration products and only sells them online. Anyone? Anyone? We only see a couple of hands out there. For all the rest of you, this episode might be of interest. We sat down with Amy Sample — Senior Director of Consumer Insights and Strategy at PBS by day, president of the DAA board by night — to discuss approaches for effective digital measurement in the absence of a clear online conversion. That challenge doesn’t get much bigger than in the mission-driven, not-for-profit world of public television! After listening to this episode, you may actually feel like you have it easy!
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