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#38: How AKQA EMEA Is Evolving Under WPP Integration and AI Transformation — Geoff Northcott

Agency Business

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Evolving Leadership and AI Transformation in a Changing Landscape

This chapter explores the changing responsibilities of leadership within AKQA, particularly from the perspective of the CEO in the EMEA region. It underscores the influence of AI technologies on business models and client service, emphasizing the strategic vision required to adapt to industry shifts.

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