This chapter delves into the heated debate surrounding the portrayal of archaeological knowledge in media and culture, with accusations of spreading false historical narratives leading to labels of misogyny, chauvinism, racism, and anti-Semitism. It discusses the challenges faced by archaeologists diverging from the mainstream paradigm, the scrutiny faced as a public figure, and the importance of engaging with the public. The debate also involves discussions on pseudo-archaeology, big data evidence, Ice Age civilizations, and the coexistence of advanced civilizations with hunter-gatherers in the past.

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