The Evolution of NBA Fandom and Media

This chapter explores how NBA fandom and media coverage have transformed over the past decade, particularly following LeBron James's controversial decision to leave Cleveland for Miami in 2010. It discusses the rise of player agency and the impact of social media on fan-player dynamics, as well as the changing nature of sports journalism. The chapter also reflects on how the perception of player movements and offseason narratives have evolved, highlighting the growing complexity of NBA media interactions.