In this episode of Create Like The Greats, we dive into why publishing research can be a game-changer, especially for those in AI, marketing, and SEO. The host uncovers how leveraging research-driven content can generate buzz, backlinks, and unmatched visibility for brands. Using examples from industry leaders like Google DeepMind and NVIDIA, this episode provides actionable steps to create, repurpose, and distribute impactful research. If you're ready to learn how research can transform your marketing strategies and build authority in your field, this is a must-listen!
Key Takeaways and Insights:
1. The Rise of AI and Its Impact Across Industries (02:00)
- AI is influencing professions beyond marketing, including healthcare, education, and law.
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Google Trends data highlights an 8X increase in searches for AI research over the last four years.
- Online communities like Reddit’s r/Futurology and Artificial Intelligence have seen significant growth since 2022.
2. Why Research-Driven Content Matters (10:42)
- Major companies like Google and NVIDIA are publishing groundbreaking AI research to generate links, press mentions, and authority.
- Google’s AI research hubs (Google Research and DeepMind) showcase the power of free, accessible industry data.
- Example: Google DeepMind has journal articles with over 500-2,000 referring domains, driving backlinks, traffic, and credibility.
3. Different Types of Research-Driven Content
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Proprietary Research: Conduct in-depth studies with your team or academics to develop unique insights.
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Repurposing Data: Don’t let research sit idle in PDFs—turn it into blog posts, LinkedIn infographics, social media videos, and more.
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Curated Research: Take existing industry studies or journals and reframe them for broader audiences in your niche.
4. Case Study: Unlocking Engagement Through Simplified Research
- Example: A blog post combining coffee productivity studies with up-tempo music research led to a viral response.
- Translating complex journals into relatable concepts amplifies visibility and audience resonance.
5. The SEO and Brand Visibility Advantages
- Research publications draw backlinks from reputable sources (e.g., Microsoft, universities) and are frequently cited in blogs and press.
- Example: DeepMind’s journals generate massive referral traffic due to their accessibility and simplicity.
- Insights from Stanford’s AI Index: The number of AI research articles tripled from 2010 to 2022.
6. Pro Tips for Distributing Research Findings
- Distribute research summaries via subreddit communities, LinkedIn posts, and news outlets.
- Convert large datasets into visual aids like charts, infographics, and videos to maximize distribution potential.
- Leverage PR strategies by pitching your findings to publications and blogs for additional reach.
Actionable Advice for Creating Research-Driven Content
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Create Research: Invest in proprietary studies, user surveys, or experiments in your niche.
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Repurpose Content: Tailor findings into blog posts, social media visuals, and bite-sized infographics for different platforms.
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Collaborate: Partner with academics or industry experts to co-create compelling research studies.
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Translate Research: Simplify complex academic papers into relatable and engaging content for non-technical audiences.
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Pitch Your Study: Reach out to journalists, bloggers, and influencers who may amplify and share your findings.
Resources and Links Mentioned:
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