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193 - Marketing Teams Are Over-Measuring and Under-Delivering | Full-Funnel Summit 2021

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Do You Have Any Advice for the Marketers?

Any marketer can do this. It's called the proprietary process we've cured iu called split the funnel. What ou're ging to do is, you're going to map back all your marketing source revenue. And what it will show you is, oh, here's where all the revenue is coming from. Most companies try and control the sales process on their own so that they can measure things more easily.

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