European client concerns on AI ROI

What does real AI transformation look like when leaders stop chasing prototypes and start demanding outcomes they can actually measure?

That question sat at the center of my conversation with Alex Cross, Chief Technology Officer for EMEA at CI&T, alongside Melissa Smith, as we unpacked why so many organizations feel stuck between AI ambition and business reality. There is no shortage of excitement around AI, but there is growing skepticism too, especially from leadership teams who have seen pilots come and go without clear return. This episode focuses on how CI&T is addressing that gap head on.

Alex shared how CI&T frames its work as AI-enabled transformation rather than simply layering AI tools onto existing processes. The distinction matters.

Instead of using AI to speed up broken workflows, CI&T reshapes how work gets done so AI becomes part of value creation itself. We explored a standout example from ITAU, the largest bank in Latin America, where deep modernization work helped deliver gains that most executives only ever see in strategy decks.

Productivity rose sharply, digital launch cycles collapsed from years to months, customer satisfaction jumped, and the commercial impact reached hundreds of millions in uplift. These are the kinds of results that change boardroom conversations.

A big part of how CI&T gets there is its proprietary Flow platform. Alex explained how Flow gives clients a day-one AI environment, removing the heavy upfront cost and complexity that often slows momentum. Instead of spending months building platforms before any value appears, teams can move from proof of concept to production in as little as six to eight weeks.

Flow also plays a second role that many AI programs miss, acting as a measurement layer so performance, efficiency, and ROI are visible rather than assumed.

We also talked about why partnerships matter when execution is the goal. CI&T works closely with hyperscalers like AWS and Databricks, combining native tools with its own codified expertise. That combination has helped the company achieve an unusually high success rate in bringing AI initiatives to production, a challenge many organizations still struggle with. For Alex, the difference comes down to a relentless focus on production readiness and collaboration between business and technology teams from day one.

Looking ahead, the conversation turned to CI&T's expansion across EMEA and what the company's 30th year represents. Rather than chasing every new trend, the focus is on productizing services around real client problems, whether that is legacy modernization, efficiency, or growth. The goal is to bridge strategy and execution in a way that feels practical, fast, and accountable.

If you are leading AI initiatives and wondering why progress feels slower than the hype suggests, this episode offers a grounded perspective from the front lines. So, as organizations head into another year of bold AI plans, the real question becomes this. Are you building faster caterpillars, or are you ready to do the harder work required to turn ambition into something that can truly scale?

Useful Links

• Connect with Alex Cross
• Connect With Melissa Smith
• Learn more about CI&T
• Follow CI&T on LinkedIn and YouTube

Thanks to our sponsors, Alcor, for supporting the show.