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Words That Change Minds by Shelle Rose Charvet | Book Summary and Review | Free Audiobook
📚 Best Book Summaries by StoryShots
Story Shot Number Three, Motivation Patterns
Market researchers typically look into people's preferences to tailor marketing efforts. If you want some one's attention, you must relate your message to their criteria. People with a toward pattern focus on what they want rather than what they lack. Oriented people can prioritize well and see the big picture. Others may consider them naive if they go too far and ignore potential issues.
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