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What's the New Fashion in Perfume?
Perfume manufacturers tailor their products for new markets. New fashion is called guo chow, i hope i'm pronouncing that right,. Or to put it in other way, simply, chinese heritage, hip am. This is chinese consumers who are going with the flow of the current moment. They want sense, with chinese cultural associations to match. In a society changing as rapidly as china, that's quite significant.