
Becoming a Top Learning Management System
Startup Hustle
00:00
Are You Doing Inbound or Outbound?
In the early days, we would do a mix of outbound hard. I would just scour LinkedIn in my network. That was a lot of our outbound motion. When we talk about some of the inbound, we invest a lot in what I call empty calories. We were spending money on paid acquisition like Cat Terra if you've heard of that. Over time, we basically shed those empty calories and did a heavy focus on outbound for that first 30 to 50 customers. Once we got that rolling, then we came back and started investing in more inbound motions.
Transcript
Play full episode