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How to Raise a Venture Fund | Leila Zegna (Kindred Capital)

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How to Rake a Fund for an LP

The founder has the most risk appetites and then you've got the GP who's like okay I'm interested in some risk but like I'll have a portfolio to hedge and mitigate the downside. Then you get to the LP and the LP is actually the most risk averse of those three and so I think doing something radically different can be really hard for LPs. We were doing a lot of things very differently we looked very different we were in equal partnership with two, which helped us convert many more institutional investors into fund two than we had in fund one. So that was an important learning even if people say no oftentimes it is a not now but it is a we do genuinely want

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