Lead Capturing - What Is the Best Lead Capture Process?

In the lead capture phase, we want to get not only their email, but also ideally get them on the list so we can talk to them after 24 hours of their last interaction. If you don't do that, then you won't be able to message them past that point outbound. And the list opt-in is pretty straightforward. You can have an image in it. There's a headline and then a button that says get messages.