Intro

Ben Foster, Co-founder and Executive Chairman of Prodify and Co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management. Prodify is a product advisory firm that help early-stage companies find product-market(-pricing) fit, or growth-stage companies scale their product team and processes efficiently, or established companies maintain a comfortable lead through vision-led product management principles.

Ben is also the Former Chief Product Officer of WHOOP. A health tech wearable company that has raised over $400M to date and has a post money valuation of $3.6B. WHOOP is a fitness and health technology company known for its wearable fitness tracker and accompanying mobile app subscription. The WHOOP Strap is a wrist-worn device designed to monitor various aspects of an individual's health and fitness. These wearables are used by millions (including celebrity athletes, including swimmer Michael Phelps, basketball player LeBron James, and golfer Tiger Woods.

In our conversation, we discuss:

• How to leverage data generated from wearables in a way to drive consumer engagement
• Whoops pivot from a B2B product to a B2C product
• How did Whoop cross the chasm from early adopters to more mainstream consumers
• Experiences from being a product manager at Ebay and how to build a marketplace product
• What was it like working with Marty Cagen
• What is Prodify and how does Prodify help it’s clients
• Top 3 areas in which product management organizations struggle
• Conducting internal audits of of product management organizations
• Advice for product leaders in healthtech or product managers thinking about entering healthtech?

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Where to find Ben Foster:

• LinkedIn: https://www.linkedin.com/in/benfoster/
• Website: https://www.prodify.group/

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Where to find Angela and Omar:

• Angela Suthrave
  • LinkedIn: https://www.linkedin.com/in/angela-suthrave/
  • X: https://twitter.com/ASuthrave
  • email: angela@concepttocare.com
• Omar Mousa
  • LinkedIn: https://www.linkedin.com/in/omarmousa/
  • X: https://twitter.com/OmarMHealth
  • email: omar@concepttocare.com

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Referenced:

• Prodify’s website: https://www.prodify.group/
• Whoop’s website: https://www.whoop.com/us/en/
• Vision-Led Product Management: https://www.prodify.group/framework/vision-led-product-management
• Build What Matters: Delivering Key Outcomes with Vision-Led Product Management: https://www.amazon.com/Build-What-Matters-Delivering-Vision-Led-ebook/dp/B08GQMCP19/ref=sr_1_1?tag=scribemedia-20&dchild=1&keywords=Ben Foster and Rajesh Nerlikar Build What Matters&qid=1598919535&sr=8-1&geniuslink=true
• Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986
• Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group) by Marty Cagen: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507
• Empowered: Ordinary People, Extaordinary Products (Silicon Valley Product Group) 1st Edition by Matry Cagen: https://www.amazon.com/EMPOWERED-Ordinary-Extraordinary-Products-Silicon/dp/111969129X
• Emily Capodilupo: https://www.linkedin.com/in/emily-capodilupo/
• Kristen Holmes: https://www.linkedin.com/in/kristen-holmes/

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Check out our website: https://www.concepttocare.com

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