Branding Beyond Functionality

Alex Neist shares principles of storytelling and branding that help Hostage Tape –and you. 

— YOU’LL LEARN — 

1) Why brands like Hostage Tape and Liquid Death resonate 

2) The defining element of an inspiring story 

3) The downside to making your story amazing 

Subscribe or visit AwesomeAtYourJob.com/ep1041 for clickable versions of the links below. 

— ABOUT ALEX — 

Alex Neist is the founder and CEO of Hostage Tape, the best-selling mouth tape. The company has helped over 200,000 customers worldwide and has strong partnerships with the UFC and The Joe Rogan Experience.

Prior to founding Hostage Tape, Alex was an Arena Football League quarterback. He later ventured into sports technology, building a seven-figure business which was eventually acquired. 

• Website: HostageTape.com 

— RESOURCES MENTIONED IN THE SHOW — 

• Tool: Dan Harmon’s Story Circle 

• Brand: Liquid Death 

• Website: SleepHQ.com 

• Book: Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling by Matthew Dicks 

• Book: Breath: The New Science of a Lost Art by James Nestor 

• Book: Never Split the Difference: Negotiating As If Your Life Depended On It by Chriss Voss and Tahl Raz 

• Past episode: 311: Communication Secrets from FBI Kidnapping Negotiator Chris Vossr 

• Past episode: 1029: How to Tell Stories that Inspire and Influence with Anjali Sharma 

— THANK YOU SPONSORS! — 

• Earth Breeze. Get 40% off your subscription at earthbreeze.com/AWESOME

• BambooHR. See all that BambooHR can do at bamboohr.com/freedemo

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