The New Version of Influence, Revealed

This week i'm diving into the work of robert ciodini, who wrote the canonical book on influence. In this new update, robbery seems to have added a new principle called unity. But he also has some other interesting nuggets as well. So we'll dive into one of those to day, with contrast. I love the principle of contrast because i think it's something that we intuitively understand. Its something that we always find ourselves being confronted with, but few of us really know how to use it.