Do You Have a Discovery Odd?

It's depending on the product. We've definitely had some r safety products, where, course, no one wants their home to have her set on fire or damage their home in any way. If this is a necessary product to have, a function of life, then we sometimes make it a little bit more serious. But you know, sometimes we're surprised, and we do need to switch it up. Cause something that we definitely learnd within the past year and a half is people wanted something that they could smile too. So maybe our ad forman should really replicate that. And that's something that we've tested out too.