Scaling Unconventionally with V-Friends

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This chapter discusses Gary Vaynerchuk's newest venture, V-Friends, and their goal to build a collectible storytelling platform that promotes empathy, patience, and kindness. They explore the notion of teaching kids about winning and losing, and the importance of accountability and patience. The speaker shares their motivation behind creating Vee friends and how they aim to be in the same league as Marvel, Pokemon, Hello Kitty, and Sesame Street in the future.

In our attention economy, what does it take to capture the cultural zeitgeist? VaynerMedia’s Gary Vaynerchuk – or GaryVee – joins Rapid Response host Bob Safian to preach the need for widespread empathy and fearless leadership, and he uncovers the secrets to his new platform’s unconventional scale. Plus, Vaynerchuk shares why he is the only person at his company with firing privileges, and why your happiness is worth fighting for above all else. In these trying times, it’s hard to not be inspired by Gary’s practical optimism.

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